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A brand you can use – on screen and on the product.

We create logos, visual identities, labels, packaging and templates that work where they will be used: on the product, on the website and in material someone else produces. You get finished files and rules that keep the look consistent.

You do not need a finished design brief.

Brand / art direction
01 / Services

Who is it for, and what does it solve?

You are starting a company or a product.

A look that is recognisable from day one saves time in everything that follows.

Your look is scattered.

Different colours, fonts and logo versions mean customers do not recognise you. A visual identity brings the choices together.

The product is going into shops.

Labels and packaging must work in print, on the shelf and with the product’s requirements.

Your team makes its own material.

Social media and presentation templates let everyone create material that looks right.

02 / Services

What you get

Forms and variants.

A logo for the agreed uses, not a single image file.

Colours and typography.

A palette and fonts that work on screen and in print, with enough contrast.

Rules you can follow.

A manual with what is needed to use the identity consistently.

Print-ready files.

Material prepared for production once the requirements are clear with the printer.

Digital use.

The identity can continue in the website’s colours, typography and interface.

Accessibility.

Contrast and legibility are checked already in the design.

Print / production
03 / Services

Offers and indicative prices

Prices are indicative and exclude VAT. The final price is set individually once we know more about the job – and it may be lower than in the table. Select an offer to use it: the form is filled in for you.

OfferWhat is includedIndicative price
LogoA logo with concepts and revision rounds, variants for the agreed uses and files for web and print.SEK 5,400–⁠7,200
Visual identity – basicLogo, colours, fonts and a simple manual for using them consistently.SEK 8,100–⁠10,800
Label or packagingDesign for one product or a range, prepared for print to the printer’s requirements. Charged by the hour; we estimate the time before we start.SEK 710 per hour
Presentation templateA set of ready slides in PowerPoint or Google Slides in your identity, for the team to use on its own.approx. SEK 10,800

All prices exclude VAT.

Brand / materials
04 / Services

How it works

  1. 1. Background.

    We clarify the audience, where the identity will be used and what material exists.

  2. 2. Direction.

    We develop a direction and test it in real formats.

  3. 3. Finishing.

    We adjust it to your feedback and finish the files.

  4. 4. Handover.

    You get files and a manual. Responsibility for production and approvals is set out in the agreement.

05 / Services

What does our work demonstrate?

For Medicorette’s new Cat&Drops line we created the logo, a label system, packaging and a basic brand manual. Around 20 label and packaging designs were produced, printed and reached the market in 2024.

06 / Services

Frequently asked questions

How many proposals do we get?

We develop one clear direction from the brief and refine it with you. The number of proposals and revision rounds is set out in the agreement.

Which files do we get?

Files for web and print in the formats needed for the agreed uses, such as SVG, PNG and PDF.

Can you deliver print-ready labels?

Yes. Technical requirements and mandatory information are clarified with you and the printer before the files are handed over.

Can you continue with the website?

Yes. We also build websites, so the identity can carry on into the web design.

07 / Services

Choose an offer or show us your material.

Send what you already have – or describe the new product.

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Simple explanation

Design helps an organisation express who it is. Work can include visual identity, materials or packaging. Intended use and goals guide what is created.

This is a simple introduction. Read the full page for details, conditions and exceptions.

Terms and abbreviations

CTA
Call to Action: an invitation to act, such as a contact button.
CV
Curriculum Vitae: a record of experience, education and skills.
PHP
PHP: Hypertext Preprocessor. A programming language used by WordPress and other systems.
IMY
Integritetsskyddsmyndigheten: Sweden’s data protection authority.
PTS
Post- och telestyrelsen: the Swedish authority for electronic communications and postal services.
HB
Handelsbolag: a Swedish type of partnership.
EEA / EES / EOG
European Economic Area: the EU member states plus Iceland, Liechtenstein and Norway.
EU / UE
European Union.
BYOD
Bring Your Own Device: using a personally owned device for work.
WCAG AA / AAA
WCAG levels define accessibility requirements. AA includes A and AA requirements; AAA includes A, AA and AAA requirements.
CMS
Content Management System: software for adding and editing website content.
PR
Public Relations: work on relationships and communication between an organisation and the public.
IT
Information Technology: technology for storing, processing and sharing information.
SEO
Search Engine Optimisation: work that helps search engines understand and find a page.
AI
Artificial Intelligence: software that can create text or images, or identify patterns.
WCAG
Web Content Accessibility Guidelines: guidelines for making digital content usable by more people.
UX
User Experience: how a person experiences and uses a service.
UI
User Interface: the parts a person sees and uses, such as buttons and forms.
API
Application Programming Interface: a way for different programs to exchange data.
HTML
HyperText Markup Language: the language that describes a web page’s content and structure.
CSS
Cascading Style Sheets: rules that control how a web page looks.
GDPR / RODO
General Data Protection Regulation: EU rules for the handling of personal data.
GA4
Google Analytics 4: a tool for measuring how a website is used.
GTM
Google Tag Manager: a tool for managing website code used for measurement and other tasks.
B2B
Business to Business: a business sells to or works with another business.
PDF
Portable Document Format: a file format for documents.
CRM
Customer Relationship Management: a system for customer contacts and information.
CSP
Content Security Policy: rules limiting which code and resources a browser can load.
IP
Internet Protocol: rules for internet communication. An IP address identifies a connection or device on a network.
Brief
A description of a project’s goals, needs and limits.
Branding
Work on how a brand is recognised and expressed, through its name, visuals and language.
Hosting
A service that stores website files so the site can be reached on the internet.
Integration
A connection that lets different systems work together.
Pixel
Here: code used to measure visits or actions on a website.
Retention
How long information is kept before it is deleted.
Data controller
The person or organisation deciding why and how personal data is handled.
Data processor
A person or organisation handling personal data on the controller’s behalf.
Semantics
Here: meaning in code, so the browser can identify a heading, link or button.
Responsive
A page that adjusts its layout to different screen sizes.
Conversion
An action the page helps a visitor complete, such as sending an enquiry.
Prototype
An early model used to explore how a solution could work.
Accessibility
Making content and functions usable by people with different needs and abilities.

Need help? Write to us: hej@demenso.se

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